Commercial
Where Enterprise GTM Execution
Meets Legal Authority.
20+ years driving enterprise growth at Google Cloud, NTT DATA, Citrix and Siemens — scaling deal operations across EMEA and protecting commercial margin with Assessor Iuris legal governance.
Commercial Operating Architecture
Executive-level modules for tech scale-ups, PE/VC portfolios, boards and enterprise leadership.
GTM Strategy & Deal Pursuit
Lead-to-contract lifecycle redesign, deal desks and commercial negotiation playbooks. Cutting cycle times by removing sequential friction — without increasing risk.
Commercial Governance & Risk
Executive review boards for non-standard commercial risk and pricing. Cross-border compliance, multi-jurisdictional deal structures, margin protection at scale.
AI & Process Automation
MIT Sloan-certified AI frameworks for contract automation and structured playbooks — eliminating operational overhead and manual dependencies.
Boutique Legal Counsel
Contract engineering, dispute containment and direct partner-level counsel — through the law firm.
van den hoevel LAW →Assessor Iuris × Google Cloud Director.
The rare hybrid profile: a qualified German attorney (Assessor Iuris) who has spent a decade running enterprise GTM and deal operations at global scale — as Director, GTM & Deal Pursuit EMEA at Google Cloud, direct counterpart to the President EMEA on the region’s highest-stakes negotiations.
Commercial speed with legal safety: revenue execution, forecasting cadence and quarter-end discipline, combined with the governance instincts of a lawyer — margin protection, risk containment, clean structures.
Executive Consultation
For boards, PE/VC firms and enterprise leadership: fractional COO capacity, GTM transformation mandates, deal-desk builds and interim commercial leadership — in German and English.
Direct Line
Mobile: +49 (170) 634 80 19